Exotics in India scan the city
for all kinds of exotic automotive breeds on the streets, in one such search
found the SLS AMG Roadster and the DTM AMG C-Coupé, we believed that
Mercedes-Benz was with some kind of strategy of campaigning in the potential
part of the city. However, we were thrilled to learn that it was a Mercedes-Benz
India’s approach to allow consumers to experience a whole new Mercedes-Benz
through its TRENDZ concept store at U B City, Bangalore.
Speaking at the inauguration
Mr. Debashis Mitra, Mercedes-Benz India said, “TRENDZ is meant for our
discerning customers and the young aspirers of the society who are uninhibited
about their choices and like to be a part of the brand by connecting with its
latest offerings. This amazing store is designed for customers, prospects,
enthusiasts and provides the right mix for an exclusive social interaction. It
fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo
in Delhi. This long term mall display concept is a part of our new “Go to
customer” strategy and we are confidant of its success”.
At TRENDZ Concept Store the
consumers get an opportunity to feel the technology and dynamism of Mercedes-Benz
through its new initiative mb. Feel it!.TRENDZ
will be one of its kind concept store which is focused to reach out to the
customers who lead an evolved and contemporary lifestyle. It would also
showcase the legacy of Mercedes-Benz towards superior customer satisfaction,
world class buying experience, ambience and luxurious lifestyle.
Mercedes-Benz Concept Store currently
has displayed two of its model, the SLS AMG Roadster which was launched this
year at the Auto Expo and the DTM AMG C-Coupé racing car. TRENDZ Concept Store
also gives motorsport enthusiasts an chance to enroll themselves for the “AMG
Performance Driving Academy” at the Buddh International Circuit.
The SLS AMG Roadster is
equipped with a 6.2-liter V-8 engine which produces 563hp and Mercedes DTM AMGC-Coupe powered by a 500-horsepower 4.0-liter V-8 engine.
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